Marketing Project

The bookstore's website can be found at http://shop. Bookstore. NCSC. Du/. The online bookstore sells the same apparel found in the bookstore and offers delivery or pickup services for its products. The Go Pack online store can be found at http://kopeck. Escapologist. Com/store. CFML? Store_id=465. The Go Pack online store sells the same apparel found in the store and offers delivery services as well. Market Areas Sells To NC State basketball sells to several markets and attempts to segment their marketing.The organization concentrates its' marketing locally in the Triangle. The total market area include: The Triangle of Raleigh, Durham and Chapel Hill The Western region of North Carolina The Coastal region Of North Carolina The Piedmont region of North Carolina Major North Carolina cities such as Charlotte and Greensboro The teams' television broadcasts from the AC Network can be seen regionally across in the East Coast, in states that feature an AC school (North Carolina, South Car olina, Georgia, Florida, Virginia, etc. ) The team has over 50 radio affiliates in the state of North Carolina.All major North Carolina cities have an NC State radio affiliate, including Raleigh, Durham, Charlotte, Greensboro, Asheville, Winston-Salem and the Outer Banks area. Product/Service Being Marketed Description of Product/service The main product being marketed is tickets to NC State basketball home games. Ticket packages available to fans include: Full season tickets Lifetime seats Ledge Lounge Private Suites Champion's Club Individual game tickets Group tickets (1 5+ people) Features and Capabilities The main focus of the product is the play that occurs during the game.The entertainment at a game include: On-court performance by the team. Halftime and timeout performances by various entertainment groups. Games n the video board, such as the â€Å"Kiss Cam†. Interaction on the concourse with other fans. Food and beverage needs provided by the concession stands or ven dors. Full season ticket plans include tickets to each NC State home game, often at a cheaper price than just buying individual tickets for each game. Season ticket holders may also be eligible for special deals on the AC Tournament or NCAA Tournament tickets.Season ticket holders are automatically entered into a drawing in September in which they are eligible for prizes such as gift cards, autographed memorabilia and AC Tournament tickets. NC State offers incentives to other potential customers as well: Group tickets can be purchased at a discount off box office prices, as well as arranged seating in the same section and group recognition on the scoreboard. Other promotions for individual tickets, such as special â€Å"Black Friday' offers, vary each season. Product/Service Life Cycle The life cycle is roughly 5-6 months per year.The regular season lasts from November-March and the conference and postseason tournaments such as the NCAA Tournament and National Invitation Tournament (NIT) can extend into late March-early April. Market of Product/Service Customers for Product/Service The primary customers are the fans: Dedicated basketball fans who follow the team game to game and frequently attend games. Interested fans who follow the team during the course of the season and often attend games. Fans who are aware of the team and will occasionally attend games. Fans who follow the team, but only watch the television broadcasts of the games and rarely attend games.Fans who are aware of the team and are interested in attending games. People who are not familiar with basketball but are aware of the NC State basketball team. For racketing tickets, the team first focuses on season ticket packages, which are marketed to: Families Individuals For individual games, the organization segments the market into: Small businesses Families College students Young adults Why Product/Service Needed The NC State basketball team is a member of the famous â€Å"Tobacco Road† , a place famous for its rich tradition in basketball.With the state of North Carolina itself having a large history in the sport, basketball is a traditional pastime for the locals, who usually become fans of the respective local teams. NC State itself has an outstanding tradition in basketball, as a founding ember Of the AC and holds two national titles. The school's background in the sport provides great pride for NC State students, fans and alumni of the university and also creates a demand for basketball tickets and apparel. NC State men's basketball functions as one of two â€Å"revenue sports† at the university (the other being football).This means that the team helps the athletic department produce a profit and provide funding for smaller â€Å"non- revenue† sports, such as tennis, volleyball, soccer, etc. NC State also participates with several charitable organizations, and they focus their efforts n four core areas: Fighting cancer Fighting hunger Supporting education Why Product/Service Needed (Cone. ) Military appreciation How product/Service Used Fans present their tickets to the ticket scanner when they enter PAN Arena and make their way to their seat to enjoy the game. College basketball games are two halves long, with each half lasting twenty minutes.If the game is tied after two halves, the game enters overtime, in which the teams engage in a brief, five minute period to see who scores more points. The teams continue overtime possessions until one team outscores the other. Other entertainment is provided during timeouts, thanks to performances by the NC State pep band, dance team and cheerleaders. Halftime performances vary throughout the year, but are also provided for games. Fans can watch games on multiple high-definition television channels. Channels include ESP., ASPEN, JSPELL, and the AC Digital Network Local fans can listen to NC State basketball on the radio at 101. *Channels vary outside of the Triangle area. A full list of radio channel affiliates for various cities and towns can be found here: http://www. kopeck. Com/multimedia/football-radio-affiliates. HTML When Product/Service Bought Tickets to games can be purchased prior to and throughout the college basketball season. NC State provides 4,500 tickets for its student body. Students are not charged for tickets, but must have a valid student ID with their ticket in order to enter PAN Arena. For individual games: Tickets are on sale from early September until early March.Also dependent on if the Halfback makes a postseason tournament (NCAA or NIT). For season tickets: Season tickets must be purchased before September 15. There is no deadline to be entered into the random drawings for prizes, revived you purchase them before the September 15 deadline. If you are unable to attend a game for which you have season tickets for, NC State will allow you to transfer these tickets online to your family and friends for them to use. For group tickets: Grou p ticket packages are available for companies, school, team or any other kind of group of 15 or more people.Group ticket packages include: Discount off box office ticket prices (for select games). Block of seating in the same section (based on availability). Group recognition on the scoreboard (Optional). When Product/Service Bought (Cone. ) Customized flyers for promotion of your group outing (Optional). No individual ticket surcharge. For NCAA tournament tickets: NCAA ticket applications are first distributed to Halfback Club members Applications must be submitted by March 5 Halfback Club members have first priority on NCAA tickets, followed by the general public.Quantity limits on tickets vary based on location of sites and the current â€Å"round† Of the tournament the team is playing in (Regional, Final Four, etc. ). Product/Service position Competitors Offering Products/Services The NC State Halfback are one of four major NCAA basketball teams in the Tobacco Road† area. Duke University (Durham), Wake Forest University (Winston-Salem) and University of North Carolina-Chapel Hill are the other three. Duke and UNC-CHI are located with NC State in the Triangle area. There is also competition with three professional sport franchises who operate during NC State's basketball season.Carolina Panthers (NFG), Carolina Hurricanes (NIL) and Charlotte Bobcats (NAB) Competing Products/Services Features/Capabilities College basketball: Duke University 4 National Championships University of North Carolina-Chapel Hill 5 National Championships Wake Forest University Final Four Appearance Professional Football: Carolina Panthers 5 NFG playoff appearances 1 Super Bowl Appearance Professional basketball: Charlotte Bobcats 1 NAB playoff appearance Professional ice hockey: Carolina Hurricanes 1 Stanley Cup Championship How Competing Products/Services Different NC State has one of the largest arenas in the country for college basketball, seating 19,772 fans. PAN Ar ena also holds the record the loudest noise record for an indoor sporting event. NC State is the only college basketball team in the Triangle region that shares its arena with a professional sports team Nil's Carolina Hurricanes), making it a more attractive and modern stadium experience.Competing Products/Services Evaluations The AC is one of the nation's most well known conferences in NCAA college basketball, which means we will see several highly ranked teams playing against NC State at PAN Arena. Attending a NC State basketball game IS usually less time-consuming than attending an NFG or NIL game. PAN Arena offers a wide variety of food and beverages that can be found on the concourse. There are 3,800 parking spots at PAN Arena and nearby Carter- Finley Stadium. The parking lot opens two and half-hours prior to the start of he game as well, making parking hassle free for the most part. Compared to individual and season tickets at Duke and UNC-CHI, NC State is much more affordabl e. All Products/Seen. Ices Market Share The NC State Halfback are one of three â€Å"major† NCAA schools in the Triangle area. The next closest major team outside of the Triangle is Wake Forest, which is 104 miles away. The closest professional basketball (NAB) team is the Charlotte Bobcats, who are 164 miles away. Product/Service Marketing Channels Current Product/Service Ma reeking Channels The main marketing channels used by NC State basketball include: Television AC Digital Network WRAP Internet http://www. kopeck. Com/sports/m-bask/NCSC-m-bask-body. HTML Social Media Twitter Faceable Youth anagram Radio Billboards Online editions of the newspaper: www. Newsreader. Mom Competitor(s) Marketing Channels The main marketing tools used by the competitors of NC State basketball include: Television Social Media Magazines Newspapers (Print and Online) Venue Sponsorship Advantages/Disadvantages of Current Channels Advantages The internet is the best source for tracking the return on investment (ROI) Fans can watch highlights of the team on http://win. Pack. Com/sports/m- bask/NCSC-m-bask;body. HTML or on the team's Youth channel at HTTPS:// www. Youth. Com/channel/Soulfully-XpsnNfb2MU31UQ. Fans can visit the team website to learn about a vast amount Of information regarding the team. Fans can also purchase tickets online to see upcoming games..Television raises awareness of the team and allows fans to watch the team from their homes. All of NC State's games were aired on television this past season, including a visit from Aspen's College Someday for the UNC-CHI game. Advantages/Disadvantages of Current Channels (Cone. ) Television coverage usually includes a prename, halftime and postages show. Social media allows the coaches and players to interact with fans. Allows coaches and players to talk â€Å"with fans† instead of â€Å"at them†. Fans feel more emotionally invested with the team thanks to this personal interaction. Radio allows fans to follow games if they can't watch it on television.All basketball games are aired on radio thanks to current contract. Includes a prename and postages show. Fans can call in and ask questions/make comments about team during postages show. Billboards raise awareness of the team, make the basketball rand more recognizable. The online edition of the newspaper can be updated to show current news and final scores. Disadvantages It is difficult to quantify the ROI from television and radio. NC State basketball is not always televised on ESP. and as a result, does not receive as much exposure as larger markets. Billboards may not be as effective in the current technological age. Social media is usually used by the most dedicated fans.Players may come under criticism for making unprofessional remarks The program may alienate fans by ignoring questions on social media Those who only use the hardcopy of the newspaper will miss the most recent team news. Marketing Project The bookstore's website can be found at http://shop. Bookstore. NCSC. Du/. The online bookstore sells the same apparel found in the bookstore and offers delivery or pickup services for its products. The Go Pack online store can be found at http://kopeck. Escapologist. Com/store. CFML? Store_id=465. The Go Pack online store sells the same apparel found in the store and offers delivery services as well. Market Areas Sells To NC State basketball sells to several markets and attempts to segment their marketing.The organization concentrates its' marketing locally in the Triangle. The total market area include: The Triangle of Raleigh, Durham and Chapel Hill The Western region of North Carolina The Coastal region Of North Carolina The Piedmont region of North Carolina Major North Carolina cities such as Charlotte and Greensboro The teams' television broadcasts from the AC Network can be seen regionally across in the East Coast, in states that feature an AC school (North Carolina, South Car olina, Georgia, Florida, Virginia, etc. ) The team has over 50 radio affiliates in the state of North Carolina.All major North Carolina cities have an NC State radio affiliate, including Raleigh, Durham, Charlotte, Greensboro, Asheville, Winston-Salem and the Outer Banks area. Product/Service Being Marketed Description of Product/service The main product being marketed is tickets to NC State basketball home games. Ticket packages available to fans include: Full season tickets Lifetime seats Ledge Lounge Private Suites Champion's Club Individual game tickets Group tickets (1 5+ people) Features and Capabilities The main focus of the product is the play that occurs during the game.The entertainment at a game include: On-court performance by the team. Halftime and timeout performances by various entertainment groups. Games n the video board, such as the â€Å"Kiss Cam†. Interaction on the concourse with other fans. Food and beverage needs provided by the concession stands or ven dors. Full season ticket plans include tickets to each NC State home game, often at a cheaper price than just buying individual tickets for each game. Season ticket holders may also be eligible for special deals on the AC Tournament or NCAA Tournament tickets.Season ticket holders are automatically entered into a drawing in September in which they are eligible for prizes such as gift cards, autographed memorabilia and AC Tournament tickets. NC State offers incentives to other potential customers as well: Group tickets can be purchased at a discount off box office prices, as well as arranged seating in the same section and group recognition on the scoreboard. Other promotions for individual tickets, such as special â€Å"Black Friday' offers, vary each season. Product/Service Life Cycle The life cycle is roughly 5-6 months per year.The regular season lasts from November-March and the conference and postseason tournaments such as the NCAA Tournament and National Invitation Tournament (NIT) can extend into late March-early April. Market of Product/Service Customers for Product/Service The primary customers are the fans: Dedicated basketball fans who follow the team game to game and frequently attend games. Interested fans who follow the team during the course of the season and often attend games. Fans who are aware of the team and will occasionally attend games. Fans who follow the team, but only watch the television broadcasts of the games and rarely attend games.Fans who are aware of the team and are interested in attending games. People who are not familiar with basketball but are aware of the NC State basketball team. For racketing tickets, the team first focuses on season ticket packages, which are marketed to: Families Individuals For individual games, the organization segments the market into: Small businesses Families College students Young adults Why Product/Service Needed The NC State basketball team is a member of the famous â€Å"Tobacco Road† , a place famous for its rich tradition in basketball.With the state of North Carolina itself having a large history in the sport, basketball is a traditional pastime for the locals, who usually become fans of the respective local teams. NC State itself has an outstanding tradition in basketball, as a founding ember Of the AC and holds two national titles. The school's background in the sport provides great pride for NC State students, fans and alumni of the university and also creates a demand for basketball tickets and apparel. NC State men's basketball functions as one of two â€Å"revenue sports† at the university (the other being football).This means that the team helps the athletic department produce a profit and provide funding for smaller â€Å"non- revenue† sports, such as tennis, volleyball, soccer, etc. NC State also participates with several charitable organizations, and they focus their efforts n four core areas: Fighting cancer Fighting hunger Supporting education Why Product/Service Needed (Cone. ) Military appreciation How product/Service Used Fans present their tickets to the ticket scanner when they enter PAN Arena and make their way to their seat to enjoy the game. College basketball games are two halves long, with each half lasting twenty minutes.If the game is tied after two halves, the game enters overtime, in which the teams engage in a brief, five minute period to see who scores more points. The teams continue overtime possessions until one team outscores the other. Other entertainment is provided during timeouts, thanks to performances by the NC State pep band, dance team and cheerleaders. Halftime performances vary throughout the year, but are also provided for games. Fans can watch games on multiple high-definition television channels. Channels include ESP., ASPEN, JSPELL, and the AC Digital Network Local fans can listen to NC State basketball on the radio at 101. *Channels vary outside of the Triangle area. A full list of radio channel affiliates for various cities and towns can be found here: http://www. kopeck. Com/multimedia/football-radio-affiliates. HTML When Product/Service Bought Tickets to games can be purchased prior to and throughout the college basketball season. NC State provides 4,500 tickets for its student body. Students are not charged for tickets, but must have a valid student ID with their ticket in order to enter PAN Arena. For individual games: Tickets are on sale from early September until early March.Also dependent on if the Halfback makes a postseason tournament (NCAA or NIT). For season tickets: Season tickets must be purchased before September 15. There is no deadline to be entered into the random drawings for prizes, revived you purchase them before the September 15 deadline. If you are unable to attend a game for which you have season tickets for, NC State will allow you to transfer these tickets online to your family and friends for them to use. For group tickets: Grou p ticket packages are available for companies, school, team or any other kind of group of 15 or more people.Group ticket packages include: Discount off box office ticket prices (for select games). Block of seating in the same section (based on availability). Group recognition on the scoreboard (Optional). When Product/Service Bought (Cone. ) Customized flyers for promotion of your group outing (Optional). No individual ticket surcharge. For NCAA tournament tickets: NCAA ticket applications are first distributed to Halfback Club members Applications must be submitted by March 5 Halfback Club members have first priority on NCAA tickets, followed by the general public.Quantity limits on tickets vary based on location of sites and the current â€Å"round† Of the tournament the team is playing in (Regional, Final Four, etc. ). Product/Service position Competitors Offering Products/Services The NC State Halfback are one of four major NCAA basketball teams in the Tobacco Road† area. Duke University (Durham), Wake Forest University (Winston-Salem) and University of North Carolina-Chapel Hill are the other three. Duke and UNC-CHI are located with NC State in the Triangle area. There is also competition with three professional sport franchises who operate during NC State's basketball season.Carolina Panthers (NFG), Carolina Hurricanes (NIL) and Charlotte Bobcats (NAB) Competing Products/Services Features/Capabilities College basketball: Duke University 4 National Championships University of North Carolina-Chapel Hill 5 National Championships Wake Forest University Final Four Appearance Professional Football: Carolina Panthers 5 NFG playoff appearances 1 Super Bowl Appearance Professional basketball: Charlotte Bobcats 1 NAB playoff appearance Professional ice hockey: Carolina Hurricanes 1 Stanley Cup Championship How Competing Products/Services Different NC State has one of the largest arenas in the country for college basketball, seating 19,772 fans. PAN Ar ena also holds the record the loudest noise record for an indoor sporting event. NC State is the only college basketball team in the Triangle region that shares its arena with a professional sports team Nil's Carolina Hurricanes), making it a more attractive and modern stadium experience.Competing Products/Services Evaluations The AC is one of the nation's most well known conferences in NCAA college basketball, which means we will see several highly ranked teams playing against NC State at PAN Arena. Attending a NC State basketball game IS usually less time-consuming than attending an NFG or NIL game. PAN Arena offers a wide variety of food and beverages that can be found on the concourse. There are 3,800 parking spots at PAN Arena and nearby Carter- Finley Stadium. The parking lot opens two and half-hours prior to the start of he game as well, making parking hassle free for the most part. Compared to individual and season tickets at Duke and UNC-CHI, NC State is much more affordabl e. All Products/Seen. Ices Market Share The NC State Halfback are one of three â€Å"major† NCAA schools in the Triangle area. The next closest major team outside of the Triangle is Wake Forest, which is 104 miles away. The closest professional basketball (NAB) team is the Charlotte Bobcats, who are 164 miles away. Product/Service Marketing Channels Current Product/Service Ma reeking Channels The main marketing channels used by NC State basketball include: Television AC Digital Network WRAP Internet http://www. kopeck. Com/sports/m-bask/NCSC-m-bask-body. HTML Social Media Twitter Faceable Youth anagram Radio Billboards Online editions of the newspaper: www. Newsreader. Mom Competitor(s) Marketing Channels The main marketing tools used by the competitors of NC State basketball include: Television Social Media Magazines Newspapers (Print and Online) Venue Sponsorship Advantages/Disadvantages of Current Channels Advantages The internet is the best source for tracking the return on investment (ROI) Fans can watch highlights of the team on http://win. Pack. Com/sports/m- bask/NCSC-m-bask;body. HTML or on the team's Youth channel at HTTPS:// www. Youth. Com/channel/Soulfully-XpsnNfb2MU31UQ. Fans can visit the team website to learn about a vast amount Of information regarding the team. Fans can also purchase tickets online to see upcoming games..Television raises awareness of the team and allows fans to watch the team from their homes. All of NC State's games were aired on television this past season, including a visit from Aspen's College Someday for the UNC-CHI game. Advantages/Disadvantages of Current Channels (Cone. ) Television coverage usually includes a prename, halftime and postages show. Social media allows the coaches and players to interact with fans. Allows coaches and players to talk â€Å"with fans† instead of â€Å"at them†. Fans feel more emotionally invested with the team thanks to this personal interaction. Radio allows fans to follow games if they can't watch it on television.All basketball games are aired on radio thanks to current contract. Includes a prename and postages show. Fans can call in and ask questions/make comments about team during postages show. Billboards raise awareness of the team, make the basketball rand more recognizable. The online edition of the newspaper can be updated to show current news and final scores. Disadvantages It is difficult to quantify the ROI from television and radio. NC State basketball is not always televised on ESP. and as a result, does not receive as much exposure as larger markets. Billboards may not be as effective in the current technological age. Social media is usually used by the most dedicated fans.Players may come under criticism for making unprofessional remarks The program may alienate fans by ignoring questions on social media Those who only use the hardcopy of the newspaper will miss the most recent team news.

Nazca Lines

Earth scientists have been preoccupied with demystifying the secret behind the Nazca lines discovered in South Americas earth in the 1920’s. These precisely straight lines, still unfaded by over 3,000 years of rains, floods, winds, and dust appear to be impossible for any mortal to create. More than that, how they were drawn and why they were drawn is a challenge for the most intelligent minds to come up with any clues. The Nazca lines are as mysterious as the earth’s pyramids. The lines are forms of humans, birds, monkeys, and many other animals.From the information provided, all images drawn into the earth are some form of animals, or humans. Images can only be made out from an aerial view from the sky, such as an airplane or helicopter. These earth drawings are far to large to identify from the ground. â€Å"From ground level, earth drawings or geoglyphs as they are called, seem like a confused mass of lines. It’s only when viewed from the air, that one sees how the lines and figures convey a sense of purpose, of organization† (Stouse, 2007).Since the discovery of these lines, there has been studies and studies of these Nazca lines, intriguing people to find out more. http://www. timstouse. com/EarthHistory/nazcalines. htm Lines, Lines, Lines Without technology, even rulers and other measuring devices did not exist at this time, how can these drawings be so accurate and precise? Not only are they so accurately and precise, they are habitually accurate and perfectly straight over thousands of miles, cover several hundred feet of Peru. The lines are complicated, interweaving in and out one another, but consistently perfect.To the Incas, pottery was always a big part of their art. Their pottery contained intricate details engrained in the carvings. Scientists studying this always seem to mention their pottery art. Apparently, some significant connection has been related. One of the factors they are studying is the dry land these draw ings were sketched. Still they cannot figure out how it was done. http://www. timstouse. com/EarthHistory/nazcalines. htm No one has the right information required to unsolve the mystery. Scientists are extremely intelligent, which is a mystique in itself.They still do not have the right information to discover the hidden secrets behind the Nazca lines. Peruvians lifestyles or education from the time they were born would have to be studied. Maybe through their traditions while learning survival they acquired the ability to draw perfect lines and measurements. A twenty five year old does not wake up one day with the ability to draw so precisely. Drawing precise lines are a result of years accumulated by daily living habits beginning at a very young age.Since the images are so large, a group of people had to be involved in etching one drawing. The drawings had to be broken down into segments. Each person was assigned a section of the drawing. Another intriguing mystery about the earth ’s sketches, is these sketches are here to stay. They are not faded away, washed away, and are not desolved. If the sketches have been here for 3,000 years, they are going to be here 3,000 more. Even tombstones built of solid material to survive the earths conditions, corrode and break down after so many years.How are these drawings surviving? Once again, no one today has the right information to figure it out. The Peruvians must have had a way to draw all moisture out of the earth, to seal it off completely preventing anything to seep into the grains before they started the drawings. Water is natures most damaging resource. Water will put out and destroy fire. The sea has enormous strength and power. Almost nothing can stand up to damaging water hazards. Ancient Peruvians knew much more about the earth than what is known today. http://www.timstouse. com/EarthHistory/nazcalines. htm Reasons why the Peruvians were so motivated to create such drawings is another unsolved myster y. Their religion may provide clues to why they would take enormous amounts of time to do there drawings. Peruvians believed in sun gods and sun goddesses. Nothing is absolute certainty why they drew these sketches. One explanation, was to honor or please the gods, or the sun. Because the sketches can only be identified by an aerial view, these drawings probably were to send messages to something in the air.Studying the artists who are influenced by Peru’s culture can provide some leads to figure out how these drawings were etched into the ground. Some of the best artists have came from Peru. The artists influenced by Peru specialized in detailed measurements. (Wilepedia). An Inca artists, Joaquin Torres-Garcia, derive much of his art from Inca and Nazca Pottery. â€Å"Torres-Garcia’s style is based on grid patterns derived from the aesthetics of the golden section, a geometric proportion and surrealism†(encyclopedia article, http://encarta. msn. com/encyclopedi a_762507279/Joaquin_Torres-Garcia. html). Golden section is using straight lines and exact measurements. If art work inspired by Incas have a history of placing importance on such mathematical precision, then that has to be connected to their earth drawings. Geometrical figures, lines are somehow embedded into their culture. Conclusion: The Nazca lines today remain a mystery. They will probably remain a mystery forever. Sure enough, as soon as one scientists discovers something, another finds evidence that disproves it.But that is the process of learning or studying. Even when a theory is proven false, it reveals information. The Nazca lines can only be viewed from an Ariel view. And they did worship sun gods. These drawings probably had a very sacred meaning in honor of the sun. Notes: No author, no date Joaquin Torres-Garcia http://encarta. msn. com/encyclopedia_762507279/Joaquin_Torres-Garcia. html No Author, no date; Discovery Channel http://exn. ca/mysticplaces/Nazcalines. asp Stouse, Tim 2003, modified 2007 Nazca lines http://www. timstouse. com/EarthHistory/nazcalines. htm

Age discrimination Essay

Discrimination against older worker occurs so often that Congress made an act to protect older workers from discrimination; this helps prevent increased unemployment for those older than 40 years of age. In 1967, congress made the Age Discrimination in Employment Act for the purpose of promoting the employment of older workers based on their ability instead of their age. This act applies to employment by public and private employers and by the unions and employment agencies, as well as foreign companies that have more than 20 workers located here in the United States. In 1967 the act covered employees between the ages of 40 and 65, the upper limit was extended 70 in 1978 and then the limit was removed completely later on. Now there is no longer an upper age limit, a 79 year old may be just as qualified as a 30 year old and should have the opportunity to prove her or his qualifications and obtain employment base on them. Another issue with this act is mandatory retirement; for the most part this has become a thing of the past. It should also be mentioned that people are living longer lives today and this act will become more and more critical for the working employees in this country. Title VII and the Age Discrimination act are similar in several ways, and both are enforced by the EEOC. But these two acts are different in two important ways; The Age Discrimination In Employment Act is more lenient than Title VII regarding the latitude afforded employer’s reasons for adverse employment decisions (). The Age Discrimination In Employment act allows an employer to argue that a prima facie of age discrimination by identifying any factors other than age that has helped make the decision. The other difference is the Age Discrimination in Employment act only protects employees that are over 40 years of age from discrimination. So, a person under 40 cannot file a claim under this act based on the claim that he or she was too young. But there are some states that have laws that could be described as reverse discrimination in situations like this. In an Age discrimination case there are several different questions and points that must be answered. The following will help describe some of this key issues in a case like this.  · The employee feels that he or she has been discriminated against because of  the employee’s age. The employee may file an action against the employer under the ADEA and prove age discrimination. The employee must establish the following four elements to prove to the court that she or he has a claim for age discrimination.  · The employee must prove that he or she was demoted or fired because they were 40 years or older. They simply must prove that they are older than 40 years of age, therefore making themselves a member of a protected class.  · Adverse employment action taken against the employee, this is proof that the employer made an employment decision that adversely affected the employee in question. This could include a decision not to hire the applicant or even fire the employee.  · Another thing the employee must prove is that he or she is qualified for the position. The position requirements must be proven and not just devised for the purpose of terminating or refusing to hire older workers. The employee must show that he or she can perform their duties at a high level or they may face not being able to continue with their claim.  · Disclaimer Treatment, this requires an employer to explain there actions if they terminate of refuses to hire an older qualified employee, while at the same time hiring a younger person. This requirement has presented difficulty for the courts.  · Employers say in the matter, this is where the employer must prove that they did not hire or terminated an older employee because of other reasons. The burden of proof now shifts to the employer to present a legitimate and nondiscriminatory reason for their actions against the employee. They must prove that there are good reasons for their actions.  · The EEOC identifies what an employer must prove in an age discrimination case brought under the Age Discrimination in Employment act as; the age limit is reasonably necessary to the essence of the employer’s business. All or most all of the individuals over that age are unable to perform the job’s  requirement adequately or some of the people over that age posses a disqualifying trait that cannot be ascertained except by reference to the age of the employee. This element of proof allows an employer to exclude an older worker from a position that may be unsafe to some older workers. This information can be obtained by OSAH databases that have included worker age as being part of the reasoning for their actions.  · Disparate treatment and disparate impact. One court case that has helped define this act is the case of Steen v. Sun Oil Company. Paul Steen was discharged by Sun Oil Company after working for them for 19 years. Steen claimed that that he was fired because of his age, but Sun Oil rebuts by standing that Steen’s discharge was necessary action in the company’s overall reorganization process. Steen had statistics that proved that an average age of employees retained was 35 and the average of the employees that were let go was 48. Steen also had a letter from the company that stated a plan of the reorganization would be † a better age distribution of executive personnel†. This court case is similar to many that have used the Age and Discrimination in Employment act as grounds for suit in court cases. One recommendation that I would have for management to follow is not to have interest in the age of employees. If they can perform the job at a high level then they are good enough to remain a part of the company. I have seen in many cases in the job I have now of where many of the most valuable employees are often those over the age of 50. They are often the employees with the most experience and act as a teacher to the younger employees.

Ethics and society Essay Example | Topics and Well Written Essays - 1000 words

Ethics and society - Essay Example In order for one to determine the true nature of human happiness, it is essential to take note of the function of human beings. This is so because an individual’s happiness consists of the fulfillment of the natural function, in the direction towards which his being is focused. The natural function in question should be something that is essential and unique to human beings. The rational part of the soul is as important as the spirited parts. The rational part is what is used to determine an individual’s identity. This translates to mean that the happiness of human beings is depicted in the activity of the soul, whether the spirited part or the rational part. This kind of activity is normally expressed through ethical virtues or rather, it is expressed when one focuses his actions according to reason. Aristotle, in his book says that friendship is defined by the principles of virtue and goodness. When people recognize the virtues in each other, they may become true frie nds. The nature of friendship is determined by the motive of individuals to become friends in the first place. Real friendship is accompanied by great understanding of each other, and this in turn is a great source of happiness. Every human being loves to feel cared for by another person. Another reason to believe that friendship based on good is indeed a necessary part of happiness is that it is accompanied by mutual respect and trust, as well as support and selfless cooperation with each other. All these things are part of what makes human beings happy. Without such virtues found in true friendship, then human beings would have empty souls. Aristotle candidly states that friendship based on good cannot be separated from happiness, that is, having friends is by all means part and parcel of being happy. There may be no limit or minimum of the number of true friends that one may need in order to be happy. However, Aristotle says that an individual can have close friendship with an ex tremely limited number of people simultaneously. Friendship is by all means an important part of human life. Aristotle says, â€Å"there are three types of friendship: friendship based on pleasure, usefulness and virtue (Book VIII Chapter 3).† Friendship based on virtue is the only genuine friendship. Friendship based on either usefulness or pleasure tends not to last for long. This means that it will only last for as long as each individual or party derives the pleasure or usefulness he wants from the relationship. Friendship based on the good translates to friendship based on virtues. Virtue based friendship entails wishing good for other people. This kind of friendship is indeed genuine and is necessary for all individuals to be able to grow holistically and gain self-knowledge. Friendship based on good presupposes justice, encompassed in many other virtues. The most outstanding virtue of a friend is love. Aristotle posits interestingly that the existing relationship betwe en friends is more like the harmonious relationship between the different parts of the soul of a man of virtue. Aristotle views friendship as being equivalent to self-love. This may seem as though he is advocating for some sought of egoism. Aristotle is quick to rule out this conclusion by outlining the distinction between the good and the negative forms of self-love. Aristotle argues that real or true self-love

Recommended IT problems to solve on Peachtree Essay

Recommended IT problems to solve on Peachtree - Essay Example If each facility contains a diverse system, the whole workflow slows down because of the need to learn varied system and time period necessary to study the different components of the systems and the way they work. Actually â€Å"BHS slice its readmission speed in half, contagion rate dropped considerably, providing sick people with a visibly better client experience† (king, 2011). According to Candace’s information, the CIO, she feels the organization should change so as to remain aggressive due to their being in a state where she believes they are not innovating but treading water. As a part of IT organization, innovation should be a major aspect of the inspiration while others prolong to innovate as well as use IT assets to offer their institutions with a cutthroat advantage. The issue in question here is, the CEO and CIO seem not to be sailing in the same boat and usually CIOs have an excellent solution to present to CEOs so as to establish whether there is possibil ity of a way forward. There are latest technologies on the sphere and as Candice feels those might pay off, there is no entire . There are new technologies on the horizon and while Candice believes those persuasion and therefore, does not intend to try implementation of things like SOA in the whole organization without knowing if it will work. Unluckily with no information from other providers of healthcare who use SOA architecture not much is there to verify even if configuration of sole modules will solve the challenges that they have. In many ways I believe that extension of the whole firm to use SOA is completely getting away from where the firm is today. This move may be a burden than what the current systems and staff can bear. Consequently, it results to complete failure in approach to leverage and manage IT infrastructure. He has a better explanation to be anxious about the motive as it is probable that overhauling the entire system may cause a complete damage as a result of the current complexity of existing system. Instead of concentrating on entirely redoing the whole system, the firm should aim at those systems which are more expensive to maintain and burdensome and get ways to fasten the ones using standardization. The aim in this case will be a slow approach to fasten and will need minimum time upfront. Moreover, the new software or system parts could be tested on single locations first with having not to acquire a wide adoption if the whole idea was to fail. The firm clearly cannot assume by not acting as the present situation they are in will probably cost them in competing with other organization that have invested other enterprise structures or SOA to manage operations in large scale. The firm should think of hiring an external professional to revise potential systems which may be a resolution to problems at hand. Standardization is important here as it provides for a lower cost system making provision for extra resources to be invested in th e forthcoming IT projects. A gradual approach turns out to be a good way to ensure success in future. Every commentator definitely gives a different perception on what they think should be a resolution to Peachtree. Firstly, George the Kaiser CEO believes that the approach they take into consideration is based on a belief that there is need for change and not on the basis of business needs that will tend to move them to the best

Cultural Economy of the Media Essay Example | Topics and Well Written Essays - 2000 words - 1

Cultural Economy of the Media - Essay Example A study of 540 students at the Carnegie Mellon University reveals that 89% of students at this institution gave their real names, and 61% of students managed to upload their real photos in the social networking site of Facebook (May, 2013). These users did not alter their privacy settings, and therefore it was possible to access their information publicly. On this note, therefore, Facebook has come under criticisms for failure of providing adequate privacy options for its various users. These criticisms arise on the background that the information that users provide can cause serious security problems to the individual concerned and to the country as a whole. The social network sites also process enormous information on a daily basis. Features in these social network sites, such as open platform applications, invitations, messages, and photos are avenues in which the private information of a user is made public. To protect users from inappropriate use of their information/data, it is important to enact measures that will regulate the nature of information that the public can view (Austin, 2003). The criterion of choosing this kind of information should be on the background of the effect the data can cause to the individual if it is exposed to the public. This paper analyzes the roles of privacy in the social networking sites. In analyzing these roles, this paper uses Helen Nissenbaum’s theory of privacy, known as the contextual integrity theory. It also identifies the specific European Union and UK privacy laws that seek to regulate the privacy of an individual, and it demonstrates the business interests of these social networks in relation to the information they control. This paper has a conclusion, which is a summary of the main points addressed in it. Privacy in a social networking site protects the information of an individual from being used by people who are not authorised to use the information (Ritzer and Jurgenson, 2010). The current trends in regard to gathering data and disseminating the same by data collecting companies involve the perusals of information from social networking sites. The intention of these companies is to sell the information to marketing companies. On most occasions, they collect and use this information without the knowledge of its owners. According to the contextual integrity theory, this amounts to a breach of an individual’s privacy. According to this theory, it is impossible for an individual to have complete privacy. On this basis, therefore, people will share their personal information, as long as there are certain principles that govern the nature in which they share their personal information (Pollach, 2005). However, if these principles are contravened, without the permission of the parties involved, then a breach of privacy has occurred. Take, for example, these data collecting companies, accessing the information of an individual through their social networking account, and using t he information they gain to produce a marketing campaign without their knowledge. According to the contextual integrity theory, this is a breach of an individual’s privacy. This theory further goes on to identify two types of behaviors that determine whether there is a breach of an individual’s privacy or not (Mowlabocus, 2004). These norms are the norms of distribution and that of appropriateness.

Proposing a Solution Essay Example | Topics and Well Written Essays - 1000 words

Proposing a Solution - Essay Example However, Muslims suffer from outrageous discrimination and oppression in German society, which is the blatant violation of human rights entrenched by some United Nations conventions (I suppose there are some). Well, we cannot overlook the fact that, compared to other European countries, Germany provides relatively wide range of opportunities for immigrants’ employment; but Muslim immigrants face barriers in employment related to their religion and ethnicity (Muehe 21), which endangers their welfare and ability to earn their living in the host country. German employers show profound bias in their policy, for they would rather hire a jobless German meeting the requirements than an immigrant worker, who will inevitably the very last resort. This unfair policy seems very controversial, for â€Å"since the 1990s, analysts have pointed to Germanys ongoing need for immigrants to bolster economic development and maintain a dynamic workforce, given the rapid aging of the countrys popu lation† (Oezcan). In other words, don’t Muslim workers deserve equal employment prospects after all they have done for Germany? Moreover, Muslims experience vast cultural and religious discrimination in German environment, which gradually forces them to integrate and assimilate via various sadistic language courses and governmental integration programs. German government first admits Muslim immigrants into the country and then considers five or six million of them a problem that needs to be handled. Muslims experience blatant rejection of their religion and are virtually forced to hide their Islamic centers in unmarked buildings on the outskirts of the cities (Brenner), and the number of mosques in Germany is unbelievably small: Berlin, the great capital if this tolerant state hosts only four big mosques! Muslims are violently persecuted by anti-fundamentalist activists of German descent: for instance, peaceful

Did the First World War or the Second World War mark the pinnacle of Essay

Did the First World War or the Second World War mark the pinnacle of the importance of wartime propaganda before 1945 - Essay Example Recent advent of better and faster communication Medias like radio, television, print media and the internet have served to take it to even higher levels, with the propagandist being able to reach millions within a very short period. The word propaganda in its self has a negative undertone, although it does not necessarily have to be towards a negative undertaking. There are many uses of these persuasion methods to champion for just courses in mobilizing people to take positive actions regarding issues affecting their society. Historically the most pronounced use of propaganda is in the two world wars than it was in isolated case of civil wars that rocked the entire Europe and the Americas in the 16th and early 18th centuries. Aspects of propaganda As demonstrated in the First World War propaganda by Americans, it involves the use several aspects to gain the confidence and support of the masses. Wilson, the then president in 1917 formed a committee on public information purely for ra llying domestic support while communicating the intentions abroad. The committee application of its mandate best demonstrates the primary facets of propaganda in wars. These include; the use of emotional appeals, in which case the propagandist focuses on capturing the hearts of his target audience and not their minds at all. As observed by various scientists after the war, draining off emotional agitation into the desired activity is the propagandist best and most effective strategy. A simple publication of a young child suffering together with her pet during the war with Germans for instance was enough to turn all Americans into deep hatred for Germans and generate the enthusiasm needed for sustenance of the war. Positively such an article also could result to increased membership in the universal Red Cross society to help eliminated suffering as well as setting up of orphanages for abandoned pets. Analysts suggest that the failure of Germans propaganda against the Americans was by the simple appeal to common sense in explaining their cause other than using emotional appeals that create infatuation. Another technique that propaganda employs is demonization of the enemy in a great manner that everyone beliefs that they are the aggrieved parties in the whole situation. All their subjects easily hated Germans by simply portraying them as brutal inhumane rulers who flourished on committing atrocities against the rest of the society. The propagandist in this case used the promise of better working and living conditions as soon as the Germans were gotten rid of, a strategy which brought immense support of the American war against the Germans. The third face is the widespread dishonesty that propaganda prevails upon. As analysts observed at the close of the war in 1918, the organisers and decision makers at the helm of the American camp had used many lies and skewed promises that right from the start they knew were not possible, simply to ignite passion among the ma sses. Many of the stories published bore huge chunks of untruths that they dimmed appropriate for attainment of the desired outcome (Randal 167). Propaganda and World War One The First World War relied explicitly on propaganda to mobilise local citizens to support their respective armies. In Europe for instance, the Britons used various techniques to appeal

Knowledge Management System Research Paper Example | Topics and Well Written Essays - 750 words - 1

Knowledge Management System - Research Paper Example Knowledge management outlines the major concerns of organizational efforts, change, and ability beside fundamental and irregular environmental changes. Additionally, it represents organizational procedures that look for a synergistic grouping of information and data processing capability of information technologies and the modern and inspired competence of various individuals. Moreover, the knowledge management is related to the practical and thoughtful implementation for the reason that it does not exist in the hypothetical description however in the actual world implementation where the maximum confronts and prospects recline (Global Risk Management Network LLC, 2011) and (Laudon & Laudon, 1999). Knowledge management system is an innovative concept that is used to illustrate the creation of knowledge warehouses, knowledge availability, and distribution, communication through teamwork, improving the knowledge framework and organizing knowledge as a plus point for an enterprise. Norm ally, a knowledge management system encompasses a variety of applications and techniques those are based on the set of tools, utilized to automatically gather, systematize, distribute, and evaluate business information between business users. Currently, corporations design and develop their content management systems which help gather and distribute knowledge. Moreover, at present, there exist hundreds of diverse knowledge management system and tools, all designed for a particular kind of business (Abdullah, Selamat, Sahibudin, & Alias, 2005) and   (Duea, 2011).

Why every American should exercise their right to vote Essay

Why every American should exercise their right to vote - Essay Example The future of civil liberties, it can be said, is in the hands of the American people. One of the major methods by which to participate in the democratic process is by casting a ballot to elect representatives and decide issues at every level of government. The vote is the voice of the people, without which the experiment fails because the very foundations of the country were laid by the people and for the people. Although many Americans make an effort to keep informed on political issues and enthusiastically exercise their responsibility to vote, the majority of those eligible to vote will not. This fact remains an enduring puzzle in a nation that considers itself the very symbol of democracy. Evidently, the countries that copied this system of government appreciate it more than Americans. Most nations in Europe routinely see a larger percentage of its citizens at the polls. The elections in Iraq last December drew 70 percent of eligible voters. Americans do not vote in those numbers and do not have to brave the chaos present in Iraq to access the polling booth (Woodward, 2006). The founding principles of the U.S. have been deemed by many to be worth fighting and dying for. Many thousands of brave Americans have traveled to all parts of the world to give their lives for the concepts contained in the Constitution. They fought for the freedoms of strangers in strange lands so that these people might have the choice to decide their own destiny by the power of the vote. When citizens vote, they authenticate the sacrifice of those that have paid the ultimate price for the right to vote. According to Senator Ted Kennedy, â€Å"Voting is one of the true blessings of liberty. That’s why people have died for it, and our democracy is diminished when even one American is denied that right† (Patterson, 2005). Democracy is also diminished when Americans decide not to exercise that right. The governmental hierarchy is bound by the vote to

Country Selection and Initial Analysis Essay Example | Topics and Well Written Essays - 500 words

Country Selection and Initial Analysis - Essay Example The services sector has the largest contribution of 51% approximately (estimated 2010). The population growth rate is just over 1%, which should be viewed as reasonably well for a Muslim majority emerging nation. The currency is known as Moroccan Dirham (MAD) that fluctuates against US dollar because of changes in global economy. However, the exchange rate prevails between 8 – 9 Dirham / US dollar at present. The GDP per capita was around $4,900 according to 2010 statistics (CIA Fact Book, 2010) It should also be highlighted that the recent floods in Morocco damaged its agricultural crops as the area under cultivation reduced by significant 25 – 30%. As a result, the production of wheat, barley, vegetables and other grains reduced considerably whereas the demand increased due to rise in population. Nonetheless, the government authorities were left with no other option but to increase imports from self-sufficient nations so that they could stabilize wheat prices across M orocco (Reuters Africa, 2010). It should be noted that domestic wheat consumption in Morocco has been estimated to be nearly 8.3 million tons and the shortages resulted in 47% hike in wheat prices (Weisenthal, 2011). The price surge was mainly the outcome of shortage amid price inelastic demand of food products as they are necessities.

Moby Dick Essay Example for Free

Moby Dick Essay Questions 1.The captain, Ahab wants revenge against the great white whale Moby Dick because he lost his leg to the whale. 2.Ishmael is the narrator. The first line is â€Å"Call me Ishmael.† 3.The two allusions are the names of Captain ahab and Ishmael. Referring to Captain Ahab: Ahab is a wicked king who goes against goes against Gods will, Like how captain Ahab goes against the white whale. Referring to Ishmael: Ishmael means â€Å"outcast† or â€Å"wanderer† like how he seams to be the only person who cares anything of the beauty of nature. 4.To Captain Ahab he all that is evil in the universe. To Starbuck, he is just an animal to be killed for oil. To Ishmael, he is nature and all its wonder, both beautiful and terrifing. 5.Melville wrote about whaling to create a cosmic allegory to show the unglamorous a whaling, he had a deep respect for nature and wanted to expose it. The industry was significant because it provided oil for lanterns, streetlamps, and machinery and was the main oil used. 6.Melville set sail for the south pacific when he was 21. 7.Melville befriended Nathaniel Hawthorne while writing Moby Dick. 8.The four harpooners represented different races and ethnic groups of the world bringing the Pequod to be like a symbol for the ship of state, a little democracy. 9.The Pequod is attacked by moby dick and is destroyed. Ahab was caught and shot out of the boat and vanished into the sea. Finally, Ishmael becomes the only survivor of the pequod, he floats around until he is rescued and picked up by another ship, The Rachel. 10.He was unemployed, desperately broke, and took a job as a customs inspector. He was forgotten by the public.Interview Questions to Ahab 1. What exactly did you do on the ship other than plot the death of Moby-Dick? 2. How did you keep up hope that you were actually going to encounter Moby-Dick again?3. How did you recognize and tell Moby Dick apart from all the the other whales in the world?4. Have you wanted to be the captain of a whaling ship your entire life? If not what profession did you aspire before?5. Avoiding sailor colloquial verbiage, can you describe the night of the incident with Moby Dick? Also, do you recommend anyone who is good at making ivory legs if this were to happen to anyone in the future?

Evaluating Supply Chain Management in the Volkswagon Brazil resende

Evaluating Supply Chain Management in the Volkswagon Brazil resende The RESENDE factory of Volkswagen company in BRAZIL brought revolution in the automobile industry around the globe the factory has totally unique supply chain model and was first of its kind. The resend plant was also known as the rebirth of Volkswagen company as after the Auto Latina was ended between Volkswagen and ford as Volkswagen company has no factory to manufacture its trucks and buses so resend was built in Brazil in 1995. The Volkswagen has around 400 suppliers who use to supply different spare parts for the manufacturing of trucks and buses the Brazilian market was famous for Volkswagen trucks and buses, Volkswagen company cut their suppliers to 8 and then had contracts with them, the whole theme of Resende factory was a Modular consortium, the eight suppliers would be coming in with the supplies and then fixing that is assembling it up, it was like a mini shops they own inside the factory that is they were the producer and as well as the assembling was done by them, this model was very new to supply chain that was implemented there, no worker of Volkswagen company was there except the quality control as it is one of the important factor to check. The supply chain model helped them to cut their labor cost and give them advantage to sell their buses n trucks at lower price that how they made their customers and the competitors were not able to lower their prices as they were manufacturing the parts as well as assembling them the good thing about Volkswagen Resende plant was that they were hiring labor at cheap costs which helped them to cut their cost. Just as the factory started operating the most important person was forced to leave the organization as the Jos Ignacio Lpez de Arriorta was working with gm and left gm joined Volkswagen. As when they started with the resend factory the claim did by Volkswagen was lawfully accepted ant Volkswagen paid a good amount for it as gm had did the claim that lopes left gm with some important documents missing a nd data as they said he spy us and the resend factory was more like their idea which Jos Ignacio Lpez de Arriorta started their so just at the beginning the big question mark was with this factory, more over Jos Ignacio Lpez de Arriorta was forced to resign and had left the company leaving the post of operation management which was a loss to the factory and have the big importance to the resend factory. VWs supply chain strategy according to Michael Porters strategic framework: The Resende factory of Volkswagen company known as the rebirth of Volkswagen company established in Brazil known as modular consortium was very unique in sense of supply chain as totally new frame work was being applied to it as it was a junction where all suppliers of different companies come and make up the whole product (trucks and buses) that is they work in a way that there were different suppliers who were bringing up the parts of trucks and assembling them up that is suppliers were also the labors and was responsible for the production as well as assembling the trucks and buses they come and work in the factory. Discussing about supply chain model used by Volkswagen company in their Resende factory was a totally new supply chain strategy and if we talk about it in the light of Michale Porter ¿Ã‚ ½s strategic frame work it would be as follows: The threat of the entry of new competitors: The Resende factory of Volkswagen company was the first one in entire automobile industry having this kind of supply chain model that is a modular consortium model. The main point of attraction to the automobile world was the management of operations in the plant as the plant was first of its type more over one can take it as an experiment so at that point of time the threat of a new competitor to enter was up to 0%. As the concept has bring revolution in the traditional supply chain strategies in automobile industry so at the beginning the competitor was not at all the threat but the execution of the supply chain model could create threats as just at the beginning the company ¿Ã‚ ½s operation manger left so the competitors are always looking for something which they can use as an advantage to its competitor. The intensity of competitive rivalry: The intensity of competitive rivalry was there in the form of General Motor for Volkswagen Company because of their lawsuit. the operation manger Jos ¿Ã‚ ½ Ignacio L ¿Ã‚ ½pez de Arriort ¿Ã‚ ½a left so at that time things become difficult for them but Volkswagen mange it efficiently moreover the suppliers which was the main theme of this Resende factory the modular consortium was all about the supplier which was cut down to eight from four hundred they have to be a good and strong bonding with them as if any one of them left the trucks and buses would be hard to finish as the company has no plant to produce the products after their joint venture with ford ended so the suppliers were very important to Volkswagen. The another competitive advantage competitors of Volkswagen had was that the suppliers with Volkswagen was due to the relationship of Jos ¿Ã‚ ½ Ignacio L ¿Ã‚ ½pez de Arriort ¿Ã‚ ½a as in general motor he was the director of Latin America state so he use his referen ce in Volkswagen company so he was forced to resign from the company the suppliers can also leave but fortunately this never happened and the Resende factory known as rebirth to Volkswagen give a new life to Volkswagen company indeed. The threat of substitute products or services: The threat of substitute was there in Brazil as it was the largest market of all and Volkswagen company ¿Ã‚ ½s the Resende factory was a totally new thing in the industry of automobile industry more over the supply chain strategy they used was the first to be used in any factory the unique idea they applied worked for them as they didn ¿Ã‚ ½t had any employee of Volkswagen company to work in the plant it was totally outsourced plant as the suppliers was also the labor not only responsible for supplying the parts more over fixing them up as it was a solely new strategy of supply chain implemented by the Volkswagen company. The only people by Volkswagen company were the quality control departments they were responsible to give the perfect quality so that their trucks and buses be the strength to the company not the strength of the competitor this model of supply chain worked and helped Volkswagen to cut its labor cost which help them to lower their prices compared to its competitor s so the threat of a substitute was around 0% as the competitors were manufacturing their trucks and they cannot lower their prices so Volkswagen company was going good. The bargaining power of customers (buyers): The Resende factory of the Volkswagen company was a revolutionary factory for the world the plant was using a supply chain strategy that really help them in generating revenue as they cut their suppliers from 400 to 8 and they were the suppliers as well as the assemblers for the trucks and buses and if any part for not perfectly fitted or had a problem the loss would be barred by the supplier the Volkswagen company were generating revenues out of the supply chain strategy they have implemented in the plant moreover if we talk about the barging power of the customers we can say that the factory was saving a lot to Volkswagen company as their cost have lower down a lot so they can give the trucks and buses at lower cost which was the thing that its competitors cannot compete as they were making up the product by themselves and buyers were getting advantage for it they don ¿Ã‚ ½t need to bargain as the trucks and buses were already at lower costs. The customer were getting at good adv antage on buying Volkswagen trucks and buses so the bargaining power of the buyer didn ¿Ã‚ ½t affect much on the Volkswagen company. The bargaining power of suppliers: As they cut down their suppliers from four hundred to eight the suppliers working with them in the Resende factory would be having good relations with the Volkswagen company and more over they would be having some advantages to be the part of the Resende factory as they were suppose to produce the parts and assemble them up for Volkswagen company so there would be some interest of their also as they were the part of the Resende factory and making up the trucks and buses for Volkswagen company and that was giving a benefit on cost to the Volkswagen so their trucks and buses were less in cost compared to other companies in the Brazilian market, Volkswagen company had planned about it, as they were dealing with a good number of suppliers and above all they don ¿Ã‚ ½t own any plant for making the parts of the truck as they were totally out sourcing them and the operations as well as the assembling were done by the suppliers, they have been critises by one of the worker on just outsourc ing everything, therefore they have to be very good at it and have to implement the supply chain strategy very well more over there were no employee of Volkswagen company working there, so everyone working there under one roof would be wearing same uniform having same salary packages and more over they don ¿Ã‚ ½t want any labor union to be made up as they were catering the whole of brazil and the trucks were very famous around brazil. Analyze the ways in which VW could employ technology across the different supply chain processes. As the Resende factory of Volkswagen was something really innovative and more unique was the supply chain model implemented on the factory which was assembling of the trucks as well as the production was the duty of the suppliers, Jos ¿Ã‚ ½ Ignacio L ¿Ã‚ ½pez de Arriort ¿Ã‚ ½a designed it in such a way that no labor cost was to be incurred from Volkswagen company as there were no Volkswagen workers involved in the factory except the quality control supervisors as the suppliers were bounded for putting up the parts of trucks and buses the factory is producing the technology they used or we can say that the supply chain strategy they implies in this factory was really working for them as they have cut their cost in sense of labor cost more over the assembling was no more there issue as now it was the problem of the suppliers. The Volkswagen company c use to hire the labor through lowest bidder and the new technology was working so good that they planned to apply this strategy of supply chain to their other factories in different parts of world and the benefit from this supply chain strategy is for the developing countries as they can use the idea the modular consortium as it is the game of suppliers who are producing as well as assembling the trucks and busses for them and Volkswagen company is decreasing its labor cost at good. The main idea was like the contractors which were suppliers was totally responsible for making up the part which is required and fixing it perfectly as if the part fitted or purchased not sit right than the company which was responsible for putting the part bare the loss the Volkswagen company were really generating revenues with the factory, in the factory there were around eight suppliers who were operating there mini shops in the factory the company was able to get supplies in low rates so they can sell the busses and trucks at low price and attract the customers towards them and the other competitors of Volkswagen company was no t able to compete as they were producing everything by them self which was hard for them to cut the costs and therefore cant lower the prices and that helped Volkswagen company to generate their revenues, and this supply chain strategy was a success for Volkswagen. Evaluate current global supply chain challenges to this VW supply chain model. Global Supply Chain Challenges: At the Resende plant of Volkswagen totally new model of supply chain was implemented which was a risk because the Resende factory was first in nature to its own moreover it was more important to Volkswagen as it was a rebirth to the Volkswagen company as their Auto Latina was ended so their factory at Brazil that is Resende was the only hope as they did not had any factory to produce trucks and buses, the supply chain model was a totally new idea in the industry of auto mobile  ¿Ã‚ ½Modular consortium ¿Ã‚ ½ just at the starting it faced a challenge to its survival in the form of its operation manger Jos ¿Ã‚ ½ Ignacio L ¿Ã‚ ½pez de Arriort ¿Ã‚ ½a left because of some lawsuit between Volkswagen and General Motors. Just in time inventory. various supply chain strategies can help a business minimize their costs and focus on their main business that is there core competencies and more over it cut the time waste on waiting for the suppliers and sometimes not perfect supplies can make company suffers a lot and bear losses moreover they can take away your customers from you, can give the competitive advantage to the other company that is your competitor. There are several strategies for supply chain practiced by many organizations. More over there are several global supply chain challenges. The first challenge to the resend factory was to stand having totally new model of supply chain as the modular consortium was about the suppliers would be working as the labor in the factory no Volkswagen employee would be there and they were suppose to perform the activity of suppliers as well as labor for the company this method reduce the cost of labor to the Volkswagen company moreover manufacturing all the parts were more costly than to just buy them up. As the world is moving so rapidly technology is changing with respect to time so as the new threats are there supply chain has a good growth in coming future as many industries working around the world is not making up all its products there are things they supply and get supplies to make up their end product which plays an important role in the companies having their branches all around world have to look for suppliers and the supplies they would be getting should not increase their cost or reduce their core competence as the competition is very tough so therefore the supply cost should not exceed as your revenue decrease. As the VW supply chain model was based on suppliers as if they lose any of the supplier their truck was impossible to construct as they them self was not producing to that scale as it was just like a junction where different suppliers were bringing up the part they manufacture and assembling them which helped VW to cut their cost more over to sell their trucks and buses at low rates as compared to its competitors VW was facing some supply chain challenges as they were supplying all the parts and the suppliers were responsible for fixing them moreover in case of damage they have to bear it if any there were no blue collar worker of VW at the factory except quality control as it was a point at which its competitor can have advantage so the whole idea was a supply chain game. Economic challenges was their more over in case of natural disaster they were the one who have to faced it all as the factory was not producing anything so it was a challenge to maintain a good relations with their suppliers so they don ¿Ã‚ ½t stand against them. CONCLUSION: the supply chain model faced difficulties in the starting as the main operation manager Jos ¿Ã‚ ½ Ignacio L ¿Ã‚ ½pez de Arriort ¿Ã‚ ½a was forced to leave the company because General Motor claims that Jos ¿Ã‚ ½ Ignacio L ¿Ã‚ ½pez de Arriort ¿Ã‚ ½a has left the organization with some very important documents more over the resend factory was somewhat similar to a new project general motor was working so Jos ¿Ã‚ ½ Ignacio L ¿Ã‚ ½pez de Arriort ¿Ã‚ ½a was forced to leave the company, just at the beginning the Resende factory faced a loss but the supply chain model fits right and Volkswagen generated good revenue out of it and give out its trucks and buses at low cost compared to other automobile companies in brazil as the model helped them to cut their labor cost out of all the conflicts and issues the Resende faced it was a success at the end and the rebirth of Volkswagen succeeded.

Domestic violence: A brief critical analysis of impact and interventions

Domestic violence: A brief critical analysis of impact and interventions DOMESTIC VIOLENCE: A BRIEF CRITICAL ANALYSIS OF IMPACT AND INTERVENTIONS BUILT ON A DEFINITIONAL, HISTORICAL, AND THEORETICAL FOUNDATION â€Å"And yet I fear you, for youre fatal then When your eyes roll so. Why I should fear I know not, Since guiltiness I know not, but yet I feel I fear.† Introduction The introductory quotation by Desdemona expresses her fear of Othello’s rage (Shakespeare, 1604, cited in Meyersfeld, 2003) at the same time eloquently conveying the terror implicit in domestic violence and demonstrating that domestic violence is not a new phenomenon. Neither is domestic violence a rare occurrence. According to the British government, domestic violence affects millions of lives. The following statistics are quoted from the official government website (CrimeReduction.gov.uk, Domestic violence mini-site, 2005): one in four women and one in six men will be victims of domestic violence in their lifetime with women at greater risk of repeat victimisation and serious injury; 89 percent of those suffering four or more incidents are women; one incident of domestic violence is reported to the police every minute; on average, two women a week are killed by a current or former male partner; and domestic violence accounts for 16 percent of all violent crime. This essay will demonstrate that the issue of domestic violence is a complex one, much more complex than the term itself might convey. Indeed, domestic violence is complex in terms of its very definition, complex in terms of its theoretical explanations, complex in terms of gender relevance, complex in terms of its effects, and complex in terms of interventions to prevent and deal with its occurrence. The essay begins with a presentation and critique of various definitions for domestic violence, an exploration of the historical evolution of domestic violence as a societal concern, and a discussion and critique of theoretical explanations for domestic violence including consideration of the relevance of gender. This foundation will be used as a basis for exploring the impact of domestic violence upon its direct and indirect victims and the value and efficacy of the current resources, initiatives, and support networks used in combating domestic violence and assisting its victims. Final ly, concluding remarks will be presented. A Critique on Definitions of Domestic Violence Finding a generally-accepted definition for domestic violence proved to be an elusive endeavor. This may be because there is no consensus definition of the term (Laurence and Spalter-Roth, 1996; Contemporary Womens Issues Database, May 1996; Contemporary Womens Issues Database, July 1996). Each writer seems to define the term to fit his or her topic or agenda. For instance, Chez (1994, cited in Gibson-Howell, 1996), in focusing on female victims of domestic violence, defines the term as â€Å"the repeated subjection of a woman to forceful physical, social, and psychological behavior to coerce her without regard to her rights.† Some definitions are basic and general: â€Å"a pattern of regularly occurring abuse and violence, or the threat of violence, in an intimate (though not necessarily cohabitating) relationship† (Gibson-Howell, 1996, citing Loring and Smith, 1994). Other definitions are comprehensive and specific (Manor, 1996; Neufield, 1996; Asian Pages, 1998; Josi ah, 1998; Seattle Post-Intelligencer, 1999; Danis, 2003; Verkaik, 2003). The more comprehensive definitions, although phrased differently, typically possess the following common elements: a pattern of abusive behavior (as contrasted to a single event); the abusive behavior involves control, coercion, and/or power; the abusive behavior may be physical, sexual, emotional, psychological, and/or financial; and the victim of the abusive behavior is a cohabitating or non-cohabitating intimate partner or spouse. The British government has adopted one of the more expansive descriptions of domestic violence, one that includes all of the foregoing elements: â€Å"Any incident of threatening behaviour, violence or abuse (psychological, physical, sexual, financial or emotional) between adults who are or have been intimate partners or family members, regardless of gender or sexuality. Beyond the basic definition, the government furnishes further description of domestic violence as â€Å"a pattern of abusive and controlling behaviour† by which the abuser attempts to gain power over the victim. The government contends that domestic violence crosses age, gender, racial, sexuality, wealth, and geographical lines. (CrimeReduction.gov.uk, Domestic violence mini-site, 2005) Interestingly, the definition offered by the government expands the description to include other â€Å"family members† in addition to â€Å"intimate partners.† Historical Evolution of the Recognition of Domestic Violence as a Societal Concern The issue of domestic violence, particularly violence against female spouses, was a topic of societal concern dating from the first marriage law instituted by Romulus in 75 B.C. But the concern was not in preventing domestic violence; to the contrary; the concern was in support of â€Å"wife beating†Ã¢â‚¬â€legally and institutionally—a condition that existed through the early twentieth century. (Danis, 2003, citing Dobash and Dobash, 1979). English common law, until the late nineteenth century, â€Å"structured marriage to give a husband superiority over his wife in most aspects of the relationship.† This â€Å"sanctioned superiority† gave the husband the right to â€Å"command his wife’s obedience, and subject her to corporal punishment or ‘chastisement’ if she defied his authority.† (Tuerkheimer, 2004, citing Siegel, 1996) The beginning of the twentieth century witnessed the dismantling of laws specifically condoning control a nd violence; however, the laws were not replaced by codes that protected victims from abuse. Instead, â€Å"marital privacy† became the standard. Essentially, abuse was considered to be a family problem, not one in which society had an interest. (Turekheimer, 2004) Not until the feminist movement of the late 1960s and 1970s was public interest in domestic violence piqued (Danis, 2003, citing Schechter, 1982). With little public or private funding, feminist activists set up shelters for female victims of domestic violence. They also pressed for laws to punish offenders and promoted training of social workers and other professions to recognize domestic violence and treat its victims. (Contemporary Women’s Issues Database, May 1996). From these humble beginnings, over the last thirty-plus years, public awareness has been enhanced dramatically, increasing amounts of public and private funding have been allocated for shelters, domestic violence laws have been strengthened, and social workers and other professionals (e.g. school personnel, healthcare professionals, police officers) have been trained to recognize signs of, and provide treatment to those affected by, domestic violence. Today, in the early years of the new millennium, the way in which society views domestic violence is continuing to evolve. Physical abuse of wives was the initial focus of intervention initiatives. Drawing on research presented earlier, sexual, emotional, psychological, and financial abuse have been added to physical abuse as types of domestic violence. And, many definitions of victims of domestic violence now include, in addition to wives, husbands and domestic partners of the same or different sex. Increasingly, too, children in the domestic arrangement are being included as victims of domestic violence. Theoretical Explanations for Domestic Violence and the Relevance of Gender Just as there is a lack of consensus on a single definition for domestic violence, â€Å"there is no single recognized causal theory for domestic violence.† In the absence of a single theory, at least four theories are used to explain why domestic violence occurs: social exchange/deterrence, social learning, feminist, and the ecological framework. (Danis, 2003) These theories, with their relevance to domestic violence, will be presented and critiqued in this section. A discussion of the relevance of gender in domestic violence will close out the section. Under the social exchange theory, human interaction is driven by pursuing rewards and avoiding punishments and costs. (Danis, 2003, citing Blau, 1964). Gelles and Cornell (1985, 1990, cited in Danis, 2003) contend that domestic violence occurs when costs do not outweigh rewards. Costs in this context include the potential for defensive physical action by the victim, potential of being arrested and imprisoned, loss of personal status, and dissolution of the domestic arrangement. The social learning theory suggests that people learn to be violent by being immediately rewarded or punished after they commit violent behavior, through what is called reinforcement, and by watching the experiences of others, called modeling (Danis, 2003, citing Bandura, 1973). According to some experts, there is a correlation between people who witness abusive behavior in their earlier lives and those who commit domestic violence later. (Danis, 2003, citing O’Leary, 1987). According to feminist theory, domestic violence emanates from a â€Å"patriarchal† school system which assigns men the responsibility for controlling and managing female partners (Danis, 2003, citing Dobash and Dobash, 1979; Yllo, 1993). Under this theory, domestic violence is attributed to a flaw in societal structure rather than to any specific individual male pathology. Finally, the ecological framework theory, in contending that no single theory can be used in explaining or predicting domestic violence, proposes risk factors for domestic violence and interventions to address it at three levels—the micro level (e.g. batterer programs), the meso level (e.g. police and the courts), and the macro level (e.g. a coordinated community approach). (Danis, 2003, citing Crowell and Burgess, 1996; Chalk and King, 1998). Each of these four theories offers valuable insight into domestic violence. For instance, the social exchange theory offers a basis for law enforcement and prosecution of offenders; the social learning theory helps to explain why children who witness abuse sometimes grow up to be abusers themselves thereby providing rationale for corrective interventions to â€Å"unlearn† abusive behavior; and the feminist theory supports interventions targeted at helping batterers to reform and helping to empower victims. But none of these theories seems to provide a comprehensive foundation on which a comprehensive approach for dealing with the many causal and outcome dimensions of domestic violence can be built. The more integrated ecological framework theory, however, seems to furnish the needed basis for such a comprehensive approach. Now attention will turn to the topic of the relevance of gender in domestic violence. Historically, as mentioned earlier, wives were considered to be the only victims of domestic violence. Today, husbands as well as same- or different-sex non-married partners are considered to be victims as well (Cruz, 2003). Although the statistics vary significantly (Leo, 1994), some indicating that the same number of men as women are victims of domestic violence (Leo, 1994; Simerman, 2002), most experts agree than women are most often the victims and, when they are victimized, the damage is usually more serious. The indication that women are most often victims has now gained official recognition. The British government contends that, although domestic violence is not restricted to a specific gender, â€Å"it consists mainly of violence by men against women.† (CrimeReduction.gov.uk, Domestic violence mini-site, 2005) The Potential Impact of Domestic Violence on Females, Mothers, and Children According to the Contemporary Women’s Issues Database (January 1996), â€Å"the most common victims (of domestic violence) are women and children.† With the acknowledgement that domestic violence affects men as well as women, the focus of the discussion in this section will be on the potential impact of domestic violence on females, generally, and on females in their role as mothers as well as on their children. Domestic violence against women can result in serious physical injuries, psychological trauma, and mental strain (Wha-soon, 1994). According to Wha-soon, physical injuries include â€Å"severe headaches, bruises, bone fractures, loss of eyesight, nervous paralysis, insomnia and indigestion,† and psychological trauma can include â€Å"anxiety, a sense of powerlessness, and a loss of self-respect and self-confidence.† Psychological effects can lead to suicide in some cases. Winkvist (2001) echoes these psychological effects and adds that battered women are also more likely to experience sexual and reproductive health disorders. Effects are not restricted to those that are physical and psychological in nature, however. Women can be financially impacted as well. Brown and Kenneym (1996) contend that women, in an effort to flee their attackers, may â€Å"give up financial security and their homes† in favor of safety. Mothers may experience additional negative effects from domestic violence. Starr (2001) contends that domestic violence against mothers â€Å"is associated with harmful implications for mental health and parenting, as well as for the offspring.† According to Starr, mothers who are in an environment of domestic violence suffer worse outcomes for themselves and for their children. Isaac (1997) suggests that abuse of mothers and children are linked, stating that from thirty to almost sixty percent of mothers reported for child abuse were themselves abused. Hewitt (2002) claims that ninety percent of occurrences of domestic violence are witnessed either directly or indirectly by children. Children can be affected in at least two ways by domestic violence. According to the British government, they can be traumatized by violence they witness against others in the relationship even when they are not the specific targets of the violence (CrimeReduction.gov.uk, Domestic violence mini-site, 2005). According to Hewitt (2002), children suffer low self-esteem, isolation, trauma, and homelessness that they may not manifest until later in life. They may also suffer from maladies such as worry, sadness, focus and concentration difficulties, forgetfulness, headaches and stomachaches, lying, and â€Å"poor impulse control,† according to Salisbury and Wichmann (2004). Importantly, there is also a strong correlation between domestic violence and child abuse, a point which reinforces Isaac’s position mentioned earlier (CrimeReduction.gov.uk, Domestic violence mini-site, 2005). Edleson (1999, cited in Spath, 2003) takes the same position in stating that â€Å"numerous research studies over the last several decades have reported a connection between domestic violence and child maltreatment within families.† And, finally, as mentioned earlier, the social learning theory would suggest that children who witness violence learn that violence is an acceptable way to settle disputes. Supporting this, Wha-soon (1994) writes that the â€Å"learning of violence causes a cycle of violence.† An Assessment of the Value and Efficacy of Domestic Violence Interventions Methods for dealing with domestic violence generally fall into three categories: prevention, protection, and justice (M2 Presswire, 1998). As the terms imply, prevention attempts to avert incidences of domestic violence through methods such as education and counseling; protection involves attempts to prevent further injury through methods such as removing victims from the situation and ordering offenders to stay away from their victims; and justice involves retribution against domestic violence offenders. The value and efficacy of prevention, protection, and justice methods used in dealing with domestic violence are difficult to measure. A reason for this was mentioned earlier: the lack of a consensus definition for domestic violence itself. (Contemporary Women’s Issues Database, May 1996). Nevertheless, there has been some attempt at measuring performance anecdotally. According to the Contemporary Women’s Issues Database (April 1993): â€Å"Currently, the two most common forms of social intervention are mechanisms that help her to leave (such as emergency shelters) and having him arrested†¦(but) neither of these interventions is ideal.† And, police and judicial interventions do not seem to fair much better as illustrated by the case of Samuel Gutierrez who killed his domestic partner, Kelly Gonzalez, in Chicago, Illinois in the United States after multiple beatings, arrests, and various court interventions (Hanna, 1998). That domestic violence still exists as such a serious social problem is probably the best evidence that current methods for preventing it, protecting its victims, and exacting justice on offenders are not working especially well. Perhaps the future will be brighter. Newer perspectives, such as that offered by the ecological framework theory, offer some hope. It seems that taking a comprehensive, integrated approach could potentially be substantially more effective as the various public and private components work together in a cooperative, synergistic arrangement with one goal—the welfare of the potential or actual victim. One expert even suggests that this combined public-private approach could be enhanced further by adding a third component—the family (nuclear family, extended family, intimate family, close relationships)—to the formal, integrated support arrangement (Kelly, 2004). Conclusion Public and private organizations continue to increase their attention to domestic violence. In the United Kindgom, The Domestic Violence, Crime and Victims Act 2004 furnishes greater authority to police and the courts in dealing with cases of domestic violence and in providing protection to victims. 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