Segmentation, Targeting and Positioning - Free Essay Example

Sample details Pages: 1 Words: 342 Downloads: 9 Date added: 2017/09/13 Category Advertising Essay Did you like this example? MKW1120 Week 8 submission: Market Segmentation, Targeting and Positioning Segment Name| Brief Profile| Sports Shoes Features| â€Å"Run Scotty, Run†| Adult males who like to run on the weekends. | -cushioning impact, shock absorption, good heel control| â€Å"Gym Junkies†| Adult females who are gym members. | -lightweight shoes to prevent foot fatigue-extra shock absorption-double-lasted combination of leather and mesh(support ventilation)-solid rubber with micro-grip for traction on smooth surface-mid-sole sidewall stitching, high airbag -elegant with futurist design (Puma)| â€Å"Hit and Giggle†| Adult female social tennis players. -stability inside and outside shoes-flexibility in the sole beneath the ball of the foot for quick movements-neutral-cushioning shoes for shock absorption -softer soled shoes on soft court -lightweight shoes-price range: $40-80 (Wilson Pro Staff)| â€Å"The Pros†| Professional male football players. | -lightweight syn thetic leather mixed with breathable mesh for cool yet supportive fit-heel inner sleeve offers an improved lockdown-exterior heel cup improves for fast motion -cleats incorporated medial and sideways wraps for better support| â€Å"Lil’ Tackers†| Male and female children who play sub-junior football. -rubber outsole to deliver the traction on the field-synthetic upper with ankle strap for support-phylon midsole for lightweight cushioning-design with a secure midfoot strap and blade style cleats provide strong grip on the field| â€Å"Fast Off the Blocks†| Male and female professional sprinters. | -motion-control shoes -durable rubber outsole for great traction-cushioned insole and collar for a comfy fit-lightweight, stiff and durable-upper part is perforated for breathability| â€Å"The Long DistanceRunner†| Male and female marathon runners. -neutral-cushioning shoes to absorb impact-stability along the medial side of the shoes-lightweight cushioning and durability-maximum rearfoot shock attenuation in all levels of movement| â€Å"Groovy Grandparents†| Over 60s retired couples interested in maintaining health and fitmess. | -comfortability, stability and lightweight-preferable of traditional style shoes-reasonable price| â€Å"Urban Fashionistas†| Adult males who wear sports shoes as fashion. -more preferable on fashionable sneakers (Nike High Dunk, Nike Air Force One)-sleek full grain leather, variety of colour scheme-modern skateboarding style, logo stitched outside heel for status, artistic design for self expression (Nike)- unigue and luxurious, lifestyle design (Puma)-price range: $100-150 (Puma, Nike, Adidas)| Don’t waste time! Our writers will create an original "Segmentation, Targeting and Positioning" essay for you Create order